Toblerone - Crunchy Almond

For our Toblerone advertisement we decided to take the route that many companies have tried, some succeeded and some failed, by having the consumer create a new flavor.  We want to emphasize the new sweet and salty crunchy almond flavor so our platform would be social media based, primarily launched in the bay area around the holidays.  We would have a site connected to Facebook, Instagram, and Twitter, where the user can like the new Toblerone flavor site on Facebook, which would then take them to the fan page for Toblerone Sweet and Salty Crunchy Almond, where they can then create their own flavor.  The catch to this is that the consumer would only be able to choose one flavor, from a given list of exotic and more unusual foods, such as acai or ginger.  The user would chose their option and then take a picture of half of their face… which then gets paired by one of their Facebook friends choices and a combination is created.  The combination is then combined, as our the faces, with the picture for the user to set as their Facebook profile picture, a picture to post on Instagram, and now something to tell people about on Twitter.  This would then be shared for likes where consumers can vote on their favorite combination.  During the last of the holiday season Toblerone will wrap their new flavor with a limited time only option for the fans, and these will be given out at a free promotion event for Toblerone.