Nostalgia - Frosted Flakes

Nostalgia is a big part of advertising because when someone can relate to a product or a brand they are more likely to pay attention.  Many consumers will purchase a product because their friends say it works or because they can recognize the advertisement for it, and this is enforced further when the brand has been around for many years.  Frosted Flakes is great example because people will always recognize Tony the Tiger and when they have an option between choosing Frosted Flakes or store brand, the majority of the consumers will chose Frosted Flakes.  This works well for them because if they ever decided to come out with a new type of Frosted Flakes consumers will be more likely to eat it because they trust the brand they have had for their entire lives.