Jeep - Its never been so simple...

“It’s never been so simple to live the Jeep life” The theme of our Jeep commercial is how simple it is to live an exciting and energetic life even when you aren’t in the 18-25 year age range.  The age range we targeted was 50-70 year old people who are still out exploring and enjoying life.  We wanted our commercial to be geared towards these people; therefore our spokesperson is Chevy Chase.  We chose him because he has recognition among the crowd and brings a light and funny mood to our commercial.  The commercial would start with Chevy driving around in the Jeep with a few friends and he would be showing them how to use the turn dial shifter.  He would then end up getting questioned by a police officer and would “play dumb” by acting old and senile.  This would then result in Chevy getting out of his ticket and him driving off to more adventures in his new Jeep.