Sexist - GotMilk?

Stereotypes in advertising are quite common, like with race stereotypes, gender stereotypes are everywhere as well.  The most common stereotype is that men are dominant over women.  In almost every ad you will see a man standing above a woman, a man looking down on a woman, or even purely in the size of the person, the man will be larger.  This stereotype has been around for ages and is still present in today’s society.  Commonly advertisements make reference to male superiority and usually do that in such a way as to insult the woman.  A common way of achieving this is to show the woman doing “her job”.  Women are depicted in the role of mother or housewife, but rarely in the role of CEO or strongly business oriented.  The GotMilk? campaign shows this stereotype in a different light.  The focus of the campaign is showing men with “PMS”.  This campaign directly insults women for having PMS symptoms and makes fun of that fact.  The ads use a caption that can directly relate to what is typically a “female on PMS comment”.  The advertisement also uses a catchy website of “EverythingIDoIsWrong.org”.  The advertisements are seen as funny and lighthearted but a good look at them and its clear the campaign is truly sexist.