Political - GreenPeace

When someone says political advertisements people usually think about the presidential campaign, but rarely about environmental campaigns.  The great thing about environmental advertisements is that they don’t try to address something in a stereotypical manner, or try to make fun of someone else to get the point across, but rather just get the most direct route to addressing their issue.  The Greenpeace organization does a great job at putting out advertisements that address their issues and still have a strong impact.  Greenpeace put out a great campaign of images that showcase the problems of global warming.  One advertisement shows a little boat with the caption reading, “A life-raft for 6.6 billion people.”  These advertisements directly show that global warming is an issue that affects everyone in creative ways.  A creative ad with this campaign depicts a polar bear with its white fur turning brown from supposedly melting off.  This campaign does not use any stereotypes; it does not call any specific group out, or even address the people.  The campaign simply states the problem and leaves it up to the viewer on how to feel or what to do.