Consumer Behavior - Failed Product

Consumer behavior with product releases is generally quite typical.  The idea of first-ism is not new to our society but it has certainly grown.  With the launch of any new Apple product there will be a line out the door at midnight just to have a chance at being the first people to have that new product.  This would all go away however is suddenly Apple dropped its prices and the product was readily available to everyone, because at that point the consumer is no long special and they no long hold that status symbol that is Apple.  This works with all kinds of products, such as Evian, Ferrari, Tiffany&Co., ect.  The point of people wanting these products is purely that they are a symbol of status in our society.  Many brands have tried to make themselves a symbol like this but rarely does it work out.  A great example of this would be the launch of the Arch Deluxe by McDonalds.  For consumers, McDonalds is not the place you would think to go out for a nice meal, but rather for a quick, cheap bite to eat.  McDonalds did not realize this and then launch the Arch Deluxe.  Needless to say the burger was a huge flop.  The burger simply was not equated with the high-class status and thus failed.