Advertising is a great way for a company to brand itself and
set a public perception or a desire for their product. Almost everything we see in life is a
result of advertising in one way or another. All companies use some form of this to get their name out or
to sell their product. Whenever
you walk down the street you cant help but spot advertising somewhere either on
a billboard or on a bus or even through the use of product placement in areas
such as grocery stores and newsstands.
This is also done through the use of using people as the brand
placements. The use of decals and
branding is everywhere to the point of anyone standing around you at any given
moment will have some sort of brand on them. Generally, most people are drawn to visually creative ads
that stand out from all the rest.
This is usually done through the use of playing off people’s
emotions. When an ad is trying to
simply get you to notice their brand in a sea of others they would use
something to draw your attention and get you to remember them. This can be done in a dramatic way with
either the music used or the subject is purely something that requires attention. This is also done in crude ways with
the idea that the viewer will laugh off the commercial but it will be so
bizarre that the viewer will remember it and tell others about it.
My favorite form of advertising would be the comical
ads. Humorous ads get a lot of
attention because of a funny slogan that is easy to remember or a visual aid
that is amusing in some way. These
ads are generally light hearted and would normally be used to get a brand name
out. Laughter is a great way to
remember something, and when a reoccurring commercial is on that makes you
laugh you make sure to go watch it.
This is always a good way to advertise because it places a brand on the
company and develops a market following.
My favorite commercial right now is the E-Trade commercial
with the adorably funny baby!
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