Brainwashed by Brands

While I like to believe I am a free thinker I hate to admit I am driven by brand choices, luckily for me price more often then not sways my decision.  Brands are a particularly important part of life, in that we as consumers must constantly chose between multiple products purely based on the brand.  Almost everyday I am at the grocery store and I am feeling the dilemma of which product to chose from.  Personally, I chose the least expensive option, being a broke college student, however my sister will always go for the most well known brand.  My sister, like many people today, buy into the advertising being sold on shelves, whether it be the ever popular Coke, or a simply a new and interesting brand being compared to the store brand.  In high school I had to host a test where students were blind testing food and drinks to decided which was better.  The results were surprising to the students, being that the majority of them opted for the off brand.  These results proved that people would buy what is attractive to the eye not necessarily what is attractive to their taste buds or their budget!